Raise your hand if you remember all the hype and hubbub of the 2012 Summer Olympic Games.
Keep your hand up if you knew this year was also an Olympic year.
Why is it that the Summer Games seems to draw so much more of a crowd than the Winter Games? Why is it so difficult to find someone who’s even watching the Games that are currently taking place? Why is it that television programs that choose to air during the Games may actually see a higher viewer rate than an event designed to bring the world together?
This year received a little more buzz than Winter Games past, but not necessarily for the reasons we’d like to see. The failings of the 2014 Games are everywhere; every little thing that goes wrong is front-page news. But do we know what sports competed today?
Maybe America is a little sports-hungover from its Super Bowl parties. Maybe it’s because the Winter Games features sports that involve skiing long distances and shooting at targets, which is a little hard to relate to. Sure, we know the big names—Shaun White’s over there somewhere, right? But what about everyone else? Are they getting their fair turn in the spotlight?
The Olympic Games used to be held in conjunction with one another. Every four years, it was a sports year—Summer Games and Winter Games, right after each other, up until 1994, which put the Winter Olympic Games two years behind the Summer Olympic Games. Is that why we don’t seem to care as much? Should we have continued to ride the Summer Olympic momentum right into the Winter Games?
Whatever the reason, it’s a sad situation. It’s hard to see the picture of world cooperation when the TV is off.
BSU at the Games is a freelance news agency operated by 41 student journalists reporting from the Sochi 2014 Winter Olympic Games through an immersive-learning program at Ball State University.