PR students spread the word about BSU at the Games

What do Sochi, Russia, Chicago, Ill., and Muncie, Ind., have in common? Students collaborating to create amazing behind-the-scenes look at this year’s Winter Games.

Over in Russia, our BSU team has been building connections and reaching out to the people of Sochi to get a grip on their culture and their opinion of the Games. Here in the states, the public relations team (among others) has been working on many projects.

Cassidy Carlile   Major: Public relations  Hometown: Carmel, Indiana Email:   Twitter: @cass_car

Cassidy Carlile
Major: Public relations
Hometown: Carmel, Indiana
Twitter: @cass_car

My main priority has been spreading word of our efforts. Ball State University has brought a club hockey team to campus this year, and I thought it would be a good choice to pair up with them to get our name out. Promoting their hockey games on our social-media sites along with gaining followers of our outlets was an idea that I saw to be essential to our cause.

Helping the Sochi team with their stories has our biggest concern the past week. Meagan Hook, our social-media strategist, has been posting tweets, adding photos to Facebook, and sharing memories on Instagram for our followers to enjoy. All of these posts are in correlation with the students overseas.

Meagan, along with her follow team member Jenna Spadafora , are working with WTHR to write articles about everything from athletes biting gold medals to the outrageous Olympic style. Most of all, we are all hard at work to make BSU at the Games known to the community for all of its amazing contributions.


BSU at the Games is a freelance news agency operated by 41 student journalists reporting from the Sochi 2014 Winter Olympic Games through an immersive-learning program at Ball State University.



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